Looking to fill in some gaps in an assignment on Starbucks....

I. Executive Summary. Clearly and concisely summarize your principal findings, projections, and recommendations with an eye to persuading busy executives to support your ideas and to read further.

II. Approach. Provide your intended audience with a solid, but brief, sense of the parameters of your analysis and who else you would consult in refining it further and why. Remember, your goal is to convince readers of the validity of your observations, while recognizing limitations that affect business decisions.

III. Brief Financial Performance and Health. In this section, you will evaluate the organization's recent financial performance and current financial health, given its organizational context. (I have many details here... just would like help with a few points to touch on

V. Projections. Based on what you know about the organization's financial health and performance, forecast its future performance.

An overview of what the paper topic is...

You have been asked to review the company's past and current financial performance and health and make initial financial projections in order to begin planning for the upcoming year. Your supervisor is particularly interested in a fresh perspective on what your analysis reveals about potential risks and opportunities, as well as recommendations for next steps. Because you will eventually need to convince internal stakeholders, including senior management, of the feasibility and desirability of your suggested activities, it is important that you justify your projections and recommendations, explaining how they were informed by existing information and modeling different scenarios.