Looking towards the future (some of this is speculation, of course, but keep it realistic-- I will deduct points for outlandish examples) what will digital marketing look like? How do you see the digital platform shifting while you are in the midst of your career? How will you prepare so that you are ready for these changes? Reflexively, do you think many companies have been effectively looking forward and prepared for all the rapid changes in digital and in marketing overall in the past 20 years?