Looks like you did not realize your goal. Michelle will provide you with some feedback to allow you to make some adjustments to your strategy.

Michelle

There is quite a bit of feedback on your customers and what is happening in the market for you to review. To view the feedback, click on the SEGMENTS, COMPETITORS and HQ tabs. Each tab provides a variety of important metrics on your performance.

Michelle

How close were you on your NET PROFIT and GROSS MARGIN goals? You will likely need to bump up your price somewhat. The design is near-perfect so your production costs should account for much less than half your retail price, even if this means you are well above the average price for this segment.

Michelle

Go back to the CHANNELS tab to see if the price change has at all impacted your CHANNEL options. Make any other changes you see fit, click FINISH and then END TURN to review your choices. If you are happy, click YES - END TURN to see how you did.

Position Map Competitive positioning on price and one product benefit Performance Data Troy Taylor Position Map Competitive positioning on price and one product benefit Performance Data Troy Taylor