LOral (a large multinational cosmetics manufacturer) has launched Make- up Genius which is a smartphone app that allows consumers to see how LOral cosmetics will look when applied to the customers face. Consumers can buy LOral products directly from the app [direct 0-level channel; form of disintermediation; multi-channel distribution; power, channel conflict, managing/motivate channel].

a) In general, what functions are performed by channel intermediaries? (5 marks)

b) b) Explain how the functions performed by channel intermediaries in the sale of cosmetics may change as a result of the introduction of this app. (10 marks)

c) Discuss the advantages and disadvantages to LOral of this new product. (10 marks)

Answer each part separately. It should be based on what kind of distribution strategies that L'oreal uses

[direct 0-level channel; form of disintermediation; multi-channel distribution; power, channel conflict, managing/motivate channel] These are the some of concepts i assume used here. So, give an essay based on these ideas.

Word count is 750