L'Oreal's Business Strategy "The success of new products, the international breakthroughs made by our brands and our spectacular progress in the emerging markets hove enabled I'Oreal to achieve another year of strong soles growth. This momentum, combined with the tight control of costs, led to on important improvement in profitability, despite on exceptionally unfavourable Economic and monstory environment.": - Lindsay Owen-Jones, Chairman and Chief Executive Officer of L'Oreal Group