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Losses have been incurred at Millard Corporation for some time. In an effort to isolate the problem and improve the company?s performance, management has requested

Losses have been incurred at Millard Corporation for some time. In an effort to isolate the problem and improve the company?s performance, management has requested that the monthly income statement be segmented by sales region. The company?s first effort at preparing a segmented statement is given below. This statement is for May, the most recent month of activity.

Sales Region

West Central East
Sales $ 314,000 $ 796,000 $ 703,000
Regional expenses (traceable):
Cost of goods sold 92,000 236,000 310,000
Advertising 105,000 238,000 244,000
Salaries 58,000 54,000 113,000
Utilities 8,800 16,100 14,300
Depreciation 19,000 34,000 25,000
Shipping expense 15,000 26,000 43,000
Total regional expenses 297,800 604,100 749,300
Regional income (loss) before corporate expenses 16,200 191,900 (46,300)
Corporate expenses:
Advertising (general) 14,000 39,000 37,000
General administrative expense 19,000 19,000 19,000
Total corporate expenses 33,000 58,000 56,000
Net operating income (loss) $ (16,800) $ 133,900 $ (102,300)

Cost of goods sold and shipping expense are both variable; other costs are all fixed. Millard Corporation is a wholesale distributor of office products. It purchases office products from manufacturers and distributes them in the three regions given above. The three regions are about the same size, and each has its own manager and sales staff. The products that the company distributes vary widely in profitability.

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Prepare a new contribution format segmented income statement for May. Show a Total column as well as data for each region. In addition, for the company as a whole and for each sales region, show each item on the segmented income statement as a percent of sales. (Note: % columns may not total due to rounding.) Round percentage answers to 1 decimal place (i.e .1234 should be entered as 12.3). Prepare a new contribution format segmented income statement for May. Show a Total column as well as data for each region. In addition, for the company as a whole and for each sales region, show each item on the segmented income statement as a percent of sales. (Note: % columns may not total due to rounding.) Round percentage answers to 1 decimal place (i.e .1234 should be entered as 12.3)

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