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Losses have been incurred at Millard Corporation for some time. In an effort to isolate the problem and improve the companys performance, management has requested

Losses have been incurred at Millard Corporation for some time. In an effort to isolate the problem and improve the companys performance, management has requested that the monthly income statement be segmented by sales region. The companys first effort at preparing a segmented statement is given below. This statement is for May, the most recent month of activity.

Sales Region

West Central East
Sales $ 313,000 $ 798,000 $ 697,000
Regional expenses (traceable):
Cost of goods sold 97,000 242,000 319,000
Advertising 104,000 244,000 240,000
Salaries 58,000 59,000 106,000
Utilities 8,700 15,900 13,700
Depreciation 25,000 29,000 28,000
Shipping expense 14,000 25,000 35,000
Total regional expenses 306,700 614,900 741,700
Regional income (loss) before corporate expenses 6,300 183,100 (44,700)
Corporate expenses:
Advertising (general) 14,000 41,000 33,000
General administrative expense 20,000 20,000 20,000
Total corporate expenses 34,000 61,000 53,000
Net operating income (loss) $ (27,700) $ 122,100 $ (97,700)

Cost of goods sold and shipping expense are both variable; other costs are all fixed. Millard Corporation is a wholesale distributor of office products. It purchases office products from manufacturers and distributes them in the three regions given above. The three regions are about the same size, and each has its own manager and sales staff. The products that the company distributes vary widely in profitability.

Required:

1. Prepare a new contribution format segmented income statement for May. Show a Total column as well as data for each region. In addition, for the company as a whole and for each sales region, show each item on the segmented income statement as a percent of sales. (Note: % columns may not total due to rounding.) Round percentage answers to 1 decimal place (i.e .1234 should be entered as 12.3).

Total Company West Central East
Amount % Amount % Amount % Amount %
Variable expenses:
Total variable expenses
Traceable fixed expenses:
Total traceable fixed expenses
Common fixed expenses:
Total common fixed expense
Net operating income (loss)

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