Question
Losses have been incurred at Millard Corporation for some time. In an effort to isolate the problem and improve the companys performance, management has requested
Losses have been incurred at Millard Corporation for some time. In an effort to isolate the problem and improve the companys performance, management has requested that the monthly income statement be segmented by sales region. The companys first effort at preparing a segmented statement is given below. This statement is for May, the most recent month of activity. |
Sales Region | ||||||
West | Central | East | ||||
Sales | $ | 313,000 | $ | 798,000 | $ | 697,000 |
Regional expenses (traceable): | ||||||
Cost of goods sold | 97,000 | 242,000 | 319,000 | |||
Advertising | 104,000 | 244,000 | 240,000 | |||
Salaries | 58,000 | 59,000 | 106,000 | |||
Utilities | 8,700 | 15,900 | 13,700 | |||
Depreciation | 25,000 | 29,000 | 28,000 | |||
Shipping expense | 14,000 | 25,000 | 35,000 | |||
Total regional expenses | 306,700 | 614,900 | 741,700 | |||
Regional income (loss) before corporate expenses | 6,300 | 183,100 | (44,700) | |||
Corporate expenses: | ||||||
Advertising (general) | 14,000 | 41,000 | 33,000 | |||
General administrative expense | 20,000 | 20,000 | 20,000 | |||
Total corporate expenses | 34,000 | 61,000 | 53,000 | |||
Net operating income (loss) | $ | (27,700) | $ | 122,100 | $ | (97,700) |
Cost of goods sold and shipping expense are both variable; other costs are all fixed. Millard Corporation is a wholesale distributor of office products. It purchases office products from manufacturers and distributes them in the three regions given above. The three regions are about the same size, and each has its own manager and sales staff. The products that the company distributes vary widely in profitability. |
Required:
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