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Louis Vuitton is marketing in a new country. In this country they know that one of the challenges with luxury marketing is that consumers tend
Louis Vuitton is marketing in a new country. In this country they know that one of the challenges with luxury marketing is that consumers tend to save for the future rather than spend a lot today. Therefore they choose to advertise how luxury products can be great assets that increase in value over time. Which of Hofstede's value dimensions is this country likely high on
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