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Lovell Computer Parts Inc. is in the process of setting a selling price on a new component it has just designed and developed. The following

Lovell Computer Parts Inc. is in the process of setting a selling price on a new component it has just designed and developed. The following cost estimates for this new component have been provided by the accounting department for a budgeted volume of 46,000 units.

Per Unit Total
Direct materials $50
Direct labor $23
Variable manufacturing overhead $25
Fixed manufacturing overhead $598,000
Variable selling and administrative expenses $18
Fixed selling and administrative expenses $414,000

Lovell Computer Parts management requests that the total cost per unit be used in cost-plus pricing its products. On this particular product, management also directs that the target price be set to provide a 23% return on investment (ROI) on invested assets of $1,000,000.

Assuming that the volume is 36,800 units, compute the markup percentage and target selling price that will allow Lovell Computer Parts to earn its desired ROI of 23% on this new component. (Round answers to 2 decimal places, e.g. 10.50% or 10.50.)

Markup percentage %
Target selling price $

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