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Lovell Computer Parts Inc. is in the process of setting a selling price on a new component it has just designed and developed. The following
Lovell Computer Parts Inc. is in the process of setting a selling price on a new component it has just designed and developed. The following cost estimates for this new component have been provided by the accounting department for a budgeted volume of 56,000 units. Per Unit Total $45 $25 $16 Direct materials Direct labor Variable manufacturing overhead Fixed manufacturing overhead Variable selling and administrative expenses Fixed selling and administrative expenses $616,000 $18 $336,000 Lovell Computer Parts management requests that the total cost per unit be used in cost-plus pricing its products. On this particular product, management also directs that the target price be set to provide a 28% return on investment (ROI) on invested assets of $1,000,000. Assuming that the volume is 44,800 units, compute the markup percentage and target selling price that will allow Lovell Computer Parts to earn its desired ROI of 28% on this new component. (Round answers to 2 decimal places, e.g. 10.50% or 10.50.) Markup percentage Target selling price $
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