Lovemarks - The future beyond brands

Lovemarks is a marking concept that is intended to replace the idea of brands. The idea was first widely publicized in a book of the same name written by Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi. Do you agree with Kevin about Lovemarks concept? If yes, why and if no, why not? You have to use the information from the links to support your discussion.

http://redrose.consulting/speeches/the-power-of-love/

http://www.saatchikevin.com/lovemarks/future-beyond-brands/

These are the youtube links. so the answer of this question will be behalf on this. please also give the references where you collect all the information.

sorry i m not able to copy link directly there, so just copy this link and paste then this link will open.