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LowFare is a no-frills airline that provides daily shuttle service in the northeast United States. Passengers are predominantly business people who travel between New York

LowFare is a no-frills airline that provides daily shuttle service in the northeast United States. Passengers are predominantly business people who travel between New York and Boston for the day.

1. Identify one measure in each of the four perspectives of the balanced scorecard that LowFare managers should monitor. Explain your reasoning for each.

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