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Loyalty programs have become increasingly important promotional tools for businesses worldwide.According to our textbook (pg 398), a survey found the following insights about loyalty programs:

Loyalty programs have become increasingly important promotional tools for businesses worldwide.According to our textbook (pg 398), a survey found the following insights about loyalty programs:

  • 56% of respondents make an effort to visit retailers where they have a loyalty card
  • 47% of cardholders say loyalty programs impact how much they spend

With this in mind,please find an example of a retailer with a loyalty program and describe how they have maintained their loyalty program during this pandemic.

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