Loyaltyschemes have a long historybeginning withthe early airline frequent flyer programs.Today, this concept has been applied to many industries including restaurants, apparel, fitness, entertainment, etc.Choose a loyalty program that you find beneficial, or once found beneficial.Based on your knowledge of customer retention and customer lifetime value,discusshow thisloyalty scheme influences or influencedyourconsumer behavior.Then, describe two ways that the loyalty program benefitsor benefitedyou as thecustomer and three or more ways that loyalty program benefitsor benefitedthe company. If you no longer find thisprogrambeneficial, why?

With references please