Luca, a BCBA, is passionate about behavior analysis and about sharing the capabilities of the field with the public. He has established a large social media following using the handle "A-B-A-mazing." Through his various social media pages, Luca regularly posts short video content: (a) discussing particular aspects of behavior analytic strategies, (b) portraying interviews with members of the field, and (c) making creative memes and gifs with ABA topics and humor. Luca also allows others to post to his pages and will periodically share the graphics created by these other individuals. One meme shared by Luca, created by one of his followers, depicts a picture of an adult spraying a child with a water bottle with a caption that says, "RBT's be Like: Behavior Reduced. I'm Out." Luca received several comments from his followers expressing their concern about the content of the graphic.

Applicable Ethics code:

Rational for Chosen Code:

Code Violation: Yes No Need more information.

If situation continues

Antecedents Factors contributing to Scenario:

Preventative strategies:

Ethical course of action:

Future Risk factor to keep in mind:

Discussion Question: Does Luca hold any responsibility for the meme since he did not actually create the graphic?