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Luca Pacioli works for a company as an investment analyst. Over the weekend, Luca watched two documentaries that focused on two car manufacturers, Ford and

Luca Pacioli works for a company as an investment analyst. Over the weekend, Luca watched two documentaries that focused on two car manufacturers, Ford and Mazda. The documentary showed all the different car models the two manufacturers provide, and showed videos of all the cars in many different and interesting settings across the country. On monday, when trying to make investment decisions, Luca decides to invest in Ford and Mazda. He believes it is a good investment due to the popularity of Ford and Mazda vehicles across the entire country. Which bias could be influencing Luca's decision?

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