Luci, project manager for T&L Marketing solutions, has been appointed head the "Going Green" initiative, within the Salt Rock community. She has decided to assess the common social media platforms used by people in Salt Rock. Luci believes that she needs to establish this to be more successful in reaching out to her target population of residents between the ages of 20-60 in Salt Rock. As per the Census 2011, the population of Salt Rock is estimated to 1806 people, of which 1000 people are between the ages of 20-60. 1.1 Enlighten Luci of the Research Process and sufficiently elaborate on the steps he needs to adhere to. (14) 1.2 Provide a title for this report. (3) 1.3 Develop a primary objective of Luci's Study. (3) 1.4 Compare two (2) Research Philosophies Luci can adopt for his study. (12) 1.5 Advise Luci on which Research Philosophy would be best suited for the above study, and why this would be the most appropriate selection? (8) 1.6 Explain who will constitute Luci's target population and why? (5) 1.7 Given the scale of the study, why is sampling a population important? (8) 1.8 State which Sampling Strategy Luci should employ. (2) 1.9 Substantiate why is it the most viable Sampling Strategy. (5) QUESTION TWO [30] 2.1 Evaluate the different Data Collection Methods. (10) 2.2 Develop five (5) questions that will form a unstructured interview schedule, on the following topic "An assessment of the impact of the challenges faced by Digital marketing initiatives in reaching out to a poverty-stricken community". QUESTION THREE [10] 3.1 Critically discuss the functions of a Literature review