Lucy is a fashion designer and rival of fellow designer Aspara. Apsara's designer becoming extremely successful and popular, under the trademark 'Aspara' and Lucy is concerned her next step will be to sell online. Lucy already trades online but now wants to purchase another domain name 'Aspara.com' with the intent of delaying Aspara's success by making Aspara buy the domain name from her or by diverting sales to her own label website.

Discuss the issues raised by these circumstances.