Lucy Meanor, works for Arsenal and is a Product Manager for a first-of-its kind Intelligent Assistant for DSLR and mirrorless cameras. The ultralight hardware lets you wirelessly control your camera with an intuitive iOS or Android app. Paired with machine-learning algorithms the Intelligent Assistant will help photographers get the perfect shot every time. She draws an annual salary of $125,000. The retail price of this device is $250. Arsenal will sell the Intelligent Assistant through retailers like retailer of photographic equipment). Arsenal provides retailers a margin on the product of 40%. They anticipate that the total market for such intelligent assistants for DSLR and mirrorless cameras to be 125,000 units in the coming year. Lucy estimates that Arsenal will be able to capture about 42% of this market in the coming year. Variable costs of manufacturing Arsenal's Intelligent Assistant are $65 while the company has invested $475,000 in machinery to manufacture this model. The Arsenal salesforce is typically paid a commission of 8% on all sales. Arsenal has contracted with UPS to ship the products. UPS charges a flat rate of $5.75 per Arsenal Intelligent Assistant that is shipped. Arsenal has allocated $575,000 toward advertising and promotional expenses for the Intelligent Assistant. Question 6 1 pts For the next year, if the advertising budget is reduced to $425,000 and salesperson commission is increased to 12%, how many units would Arsenal have to sell to achieve the same profit as in the current year? 20,213 units 53,153 units 48,411 units 19.466 units 55,194 units Question 7 1 pts If Arsenal increases retailer margins to 45% to next year, while the retail price remains the same as the current year, how many units would Arsenal have to sell to break even? 20,896 units 6,278 units 17,142 units 7,472 units 23,383 units Use this information to answers Questions through 10 below: The monthly bill for the average Verizon customer is about $75. Verizon incurs an annual cost of $360 per customers toward maintenance costs, etc. Based on a recent analysis of their customer data, they have determined that they lose approximately 10% of their customers each year. Based on analysis of their past customers, Verizon has estimated that each new customer is worth approximately $4.900 over their expected purchase lifetime. Question 8 1 pts What is the expected purchasing life of a new customer for Verizon (over an infinite time period)? 9. 10 years 8.33 years 1.10 years 10.00 years Question 9 1 pts Verizon is contemplating offering customers who switch from other mobile carriers, a prepaid VISA card, as an incentive to acquire them. However, they need to estimate the maximum value of the prepaid VISA card they can offer. $400 $1,300 $500 $4,100 Question 10 1 pts For the next year, assume that the monthly bill and annual costs per customer remained the same. However, Verizon was able to increase lifetime value for each customer to $6,000 and reduce their churn rate to 8%, how much could afford to spend to acquire a new customer next year? $500 $750 $1,500 $5250 Lucy Meanor, works for Arsenal and is a Product Manager for a first-of-its kind Intelligent Assistant for DSLR and mirrorless cameras. The ultralight hardware lets you wirelessly control your camera with an intuitive iOS or Android app. Paired with machine-learning algorithms the Intelligent Assistant will help photographers get the perfect shot every time. She draws an annual salary of $125,000. The retail price of this device is $250. Arsenal will sell the Intelligent Assistant through retailers like retailer of photographic equipment). Arsenal provides retailers a margin on the product of 40%. They anticipate that the total market for such intelligent assistants for DSLR and mirrorless cameras to be 125,000 units in the coming year. Lucy estimates that Arsenal will be able to capture about 42% of this market in the coming year. Variable costs of manufacturing Arsenal's Intelligent Assistant are $65 while the company has invested $475,000 in machinery to manufacture this model. The Arsenal salesforce is typically paid a commission of 8% on all sales. Arsenal has contracted with UPS to ship the products. UPS charges a flat rate of $5.75 per Arsenal Intelligent Assistant that is shipped. Arsenal has allocated $575,000 toward advertising and promotional expenses for the Intelligent Assistant. Question 6 1 pts For the next year, if the advertising budget is reduced to $425,000 and salesperson commission is increased to 12%, how many units would Arsenal have to sell to achieve the same profit as in the current year? 20,213 units 53,153 units 48,411 units 19.466 units 55,194 units Question 7 1 pts If Arsenal increases retailer margins to 45% to next year, while the retail price remains the same as the current year, how many units would Arsenal have to sell to break even? 20,896 units 6,278 units 17,142 units 7,472 units 23,383 units Use this information to answers Questions through 10 below: The monthly bill for the average Verizon customer is about $75. Verizon incurs an annual cost of $360 per customers toward maintenance costs, etc. Based on a recent analysis of their customer data, they have determined that they lose approximately 10% of their customers each year. Based on analysis of their past customers, Verizon has estimated that each new customer is worth approximately $4.900 over their expected purchase lifetime. Question 8 1 pts What is the expected purchasing life of a new customer for Verizon (over an infinite time period)? 9. 10 years 8.33 years 1.10 years 10.00 years Question 9 1 pts Verizon is contemplating offering customers who switch from other mobile carriers, a prepaid VISA card, as an incentive to acquire them. However, they need to estimate the maximum value of the prepaid VISA card they can offer. $400 $1,300 $500 $4,100 Question 10 1 pts For the next year, assume that the monthly bill and annual costs per customer remained the same. However, Verizon was able to increase lifetime value for each customer to $6,000 and reduce their churn rate to 8%, how much could afford to spend to acquire a new customer next year? $500 $750 $1,500 $5250