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Luke Corporation produces a variety of products, each within its own division. Last year, the managers at Luke developed and began marketing a new chewing
Luke Corporation produces a variety of products, each within its own division. Last year, the managers at Luke developed and began marketing a new chewing gum, Bubbs, to sell in vending machines. The product, which sells for $ per case, has not had the market success that managers expected, and the company is considering dropping Bubbs.
The productline income statement for the past months follows:
Revenue $
Costs
Manufacturing costs $
Allocated corporate costs @
Productline margin $
Allowance for tax @
Productline profit loss $
All products at Luke receive an allocation of corporate overhead costs, which is computed as percent of product revenue. The percent rate is computed based on the most recent years corporate cost as a percentage of revenue. Data on corporate costs and revenues for the past two years follow:
Corporate Revenue Corporate Overhead Costs
Most recent year $ $
Previous year
Roy O Andre, the product manager for Bubbs, is concerned about whether the product will be dropped by the company and has employed you as a financial consultant to help with some analysis. In addition to the information given, Mr Andre provides you with the following data on product costs for Bubbs:
Month Cases Production Costs
$
Required:
aBunk Stores has requested a quote for a special order of Bubbs. This order would not be subject to any corporate allocation and would not affect corporate costs What is the minimum price Mr Andre can offer Bunk without reducing profit any further?
bHow many cases of Bubbs does Luke have to sell in order to break even on the product?
cSuppose Luke has a requirement that all products have to earn percent of sales after tax and corporate allocations or they will be dropped. How many cases of Bubbs does Mr Andre need to sell to avoid seeing Bubbs dropped?
dAssume all costs and prices will be the same in the next year. If Luke drops Bubbs, how much will Lukes profits increase or decrease? Assume that fixed production costs can be avoided if Bubbs is dropped.Luke Corporation produces a variety of products, each within its own division. Last year, the managers at Luke
developed and began marketing a new chewing gum, Bubbs, to sell in vending machines. The product, which sells
for $ per case, has not had the market success that managers expected, and the company is considering
dropping Bubbs.
The productline income statement for the past months follows:
All products at Luke receive an allocation of corporate overhead costs, which is computed as percent of product
revenue. The percent rate is computed based on the most recent year's corporate cost as a percentage of
revenue. Data on corporate costs and revenues for the past two years follow:
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