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Lululemons strategy to acquire Mirror, the home exercise startup, for $500 million in June 2020 was primarily intended to a. lead the convergence of industries
Lululemons strategy to acquire Mirror, the home exercise startup, for $500 million in June 2020 was primarily intended to
a. lead the convergence of industries whose boundaries were being blurred by changing technologies and new market opportunities.
b. create a more cost-efficient operation out of the combined companies.
c. expand Lululemon's geographic coverage.
d. facilitate a company's shift from a broad differentiation strategy to a focused differentiation strategy.
e. take advantage of Mirrors blue-ocean strategy.
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