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Luxury Brands often rely on the history and heritage of the brand to market itself. Is this still a feasible marketing strategy for new and
Luxury Brands often rely on the history and heritage of the brand to market itself. Is this still a feasible marketing strategy for new and up‐coming potential customers?
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Yes leveraging the history and heritage of a luxury brand can still be a feasible and effective marketing strategy for attracting new and upcoming cus...
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Management Accounting
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
4th Edition
0730369382, 978-0730369387
