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Luxury home furniture manufacturer Home Living is in the process of looking for a distribution channel for its new line of high-end sofas. Home Living
Luxury home furniture manufacturer Home Living is in the process of looking for a distribution channel
for its new line of high-end sofas. Home Living is most concerned about protecting its prestige image and
controlling the message communicated by salespeople. What level of distribution would you recommend?
a. exclusive
b. selective
c. dual
d. intensive
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