Luxury watch brand like Rolex has many quaility personalities and archetypes. For Rolex, which of the following is/are the characteristics of the brand.

Give some defintions, details and some examples why Rolex has that charateristics.

Please explain in details the cause and effects. Rolex targets markets.

Characteristics Magician - thought Sage - peace logical, analytical, insightful Patriarch - belief wise, visionary, mentoring dignified, authoritative, inspirational Matriarch - order THOUGHT organized, systematic, controlled Angel - dreams optimistic, innocent, pure Mother Earth - body Enchantress - soul stable, genuine, nurturing SUBSTANCE EMOTIONS mysterious, sensual, tempting Queen - being relaxed, comforting, sociable Actress - feelings ENERGY glamorous, dramatic, involved Warrior - ego confident, powerful, heroic Troubadour - joy Jester - spirit joyous, free-spirited, agile witty, resilient, daring