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Lyft uses a pricing strategy based on real-time market conditions. It charges less in periods of low demand and more during periods of high demand.
Lyft uses a pricing strategy based on real-time market conditions. It charges less in periods of low demand and more during periods of high demand. Sometimes these prices double or triple during periods of high demand. Lyft argues that these higher prices motivate more drivers to pick up passengers, thus increasing the supply of drivers needed to handle the additional demand. This demand-based pricing strategy is an example of Group of answer choices special-event pricing reference pricing dynamic pricing cost plus pricing
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