Lyndia Company is a merchandiser that sells a total of 15 products to its customers. The company provided the following information from last year:

Product	Unit Sales			Selling Price per Unit			Variable Cost per Unit
1		9,000		$	29		$	12.95
2		16,500		$	99		$	68.55
3		6,000		$	85		$	42.50
4		19,500		$	109		$	85.00
5		4,500		$	19		$	6.35
6		27,000		$	119		$	92.00
7		3,000		$	39		$	14.30
8		7,500		$	79		$	33.18
9		9,000		$	69		$	30.36
10		15,000		$	95		$	77.60
11		10,500		$	59		$	25.40
12		1,500		$	65		$	29.00
13		3,000		$	44		$	12.40
14		6,000		$	49		$	13.48
15		12,000		$	89		$	61.83
		150,000

Last year, Lyndias total fixed expenses and net operating income were $3,000,000 and $1,223,070, respectively. The company would like your assistance in developing some financial projections for this year. Click here to download the Excel template, which you will use to answer the questions that follow.

Click here for a brief tutorial on Goal Seek in Excel.

Click here for a a brief tutorial on Charts in Excel.

Click here for a brief tutorial on Conditional Formatting in Excel.

rev: 05_07_2020_QC_CS-210952

6. Assume the company believes it can increase profits by shifting the sales mix away from products with the highest selling prices and toward the products with the highest contribution margins per unit. To accomplish this goal, the company plans to begin paying sales commissions based on total contribution margin rather than total sales. It also plans to adjust its advertising expenditures to better support the new sales mix strategy. The company hopes these actions will increase the sales mix percentages of the products with the four highest contribution margins per unit by 2% per product. The company also expects a 2% drop in the sales mix percentages of the four products with the highest selling prices. (Hint: Before proceeding, go to row 21 of the spreadsheet and input the 2% increase or decrease for each of the eight affected products, using Conditional Formatting.)

a. If the companys sales mix shifts as just described and it sells a total of 150,000 units, what would be the projected sales for this year? How does this amount compare to the sales from last year?

b. If the companys sales mix shifts as just described and it sells a total of 150,000 units, what net operating income will it earn this year? How does the projected net operating income for this year compare to the sales from last year?

c. Why does the contribution margin ratio shown in cell R29 differ from the contribution margin ratio shown in cell R9?

Goal Seek:

Goal Seek is a tool within Microsoft Excel that performs a "what-if analysis" that enables you to learn what input values would be needed to achieve a desired goal or outcome.

When utilizing Goal Seek you should proceed as follows:

1. Under the Data tab click on the What-If Analysis" drop down in the Forecast section
2. From that drop down select "Goal Seek"
3. A "Goal Seek" option box will appear with three values to be manipulated
   1. The first input is Set cell which is the cell with linked formulas that you want to change to a specific outcome. Here you will select the specified outcome cell or type in the cell value manually.
   2. The second input is To value which is the desired goal or outcome that you want the cell you selected in the first input to be changed to. For example, if you want to break even, you could set this value to 0 or if you wanted profit of $5,000 you could input 5000.
   3. The third and final input is By changing cell is the cell that contains the variable you want to change that is linked to the formulaic output cell that was chosen in the Set cell input
4. Click OK
5. Now the Set cell should have been modified to the To value you chose as well as the cell value that you designated as the By changing cell variable.

+ Charts Conditional Formatting Requirement 1 Requirement 2 Requirement 3 Requirement 4 A B D E F G H 1 J K L M N O P. Q R S II 1 2 Weighted- Average 28.15 LOON 00 OLOON DONDOOOOO Last Year: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Total % Unit sales 9,000 16,500 6,000 19,500 4,500 27,000 3,000 7,500 9,000 15,000 10,500 1,500 3,000 6,000 12,000 150,000 Sales mix percentages 6% 11% 4% 13% 3% 18% 2% 5% 6% 10% 7% 1% 2% 4% 8% 100% Selling price per unit $ 29.00 99.00 $ 85.00 $ 109.00 $ 19.00 $ 119.00 39.00 $ 79.00 69.00 $ 95.00 59.00 $ 65.00 $ 44.00 $ 49.00 $ 89.00 Variable expense per unit $ 12.95 68.55 $ 42.50 $ 85.00 $ 6.35 $ 92.00 14.30 $ 33.18 30.36 $ 77.60 25.40 $ 29.00 12.40 $ 13.48 $ 61.83 Sales $ 261,000 $ 1,633,500 $ 510,000 $2,125,500 $ 85,500 $3,213,000 $ 117,000 $ 592,500 $ 621,000 $1,425,000 $ 619,500 $ 97,500 $ 132,000 $ 294,000 $1,068,000 $12,795,000 100.0% Variable expenses 116,550 1,131,075 255,000 1,657,500 28.575 2,484,000 42.900 248,850 273,240 1,164,000 266,700 43,500 37,200 80,880 741,960 8,571,930 67.0% Contribution margin $ 144,450 $ 502,425 $ 255,000 $ 468,000 $ 56.925 $ 729,000 $ 74,100 $ 343,650 $347.760 $ 261,000 $352,800 $ 54,000 94,800 $ 213,120 $ 326,040 4,223,070 33.0% Fixed expenses 3,000,000 Net operating income $1.223.070 Projections for This Year: Last year unit sales 150,000 Change in unit sales 0% Change in selling prices 0% Change in variable expenses 0% Change in fixed expenses 0% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Total % Weighted- Average 100% 150,000 Sales mix percentages Unit sales Selling price per unit Variable expense per unit Contribution margin per unit 6% 9,000 29.00 12.95 16.05 $ $ $ 11% 16,500 99.00 68.55 30.45 $ $ $ 4% 6,000 85.00 42.50 42.50 13% 19,500 $ 109.00 $ $ 85.00 $ $ 24.00 $ $ $ $ $ 3% 4,500 19.00 6.35 12.65 18% 27,000 $ 119.00 $ 92.00 $ 27.00 $ 2% 3,000 39.00 14.30 24.70 5% 7,500 79.00 33.18 45.82 $ $ $ 6% 9,000 69.00 $ 30.36 $ 38.64 $ 10% 15,000 95.00 77.60 17.40 7% 10,500 $ 59.00 $ 25.40 $ 33.60 HH S $ $ 1% 1,500 65.00 29.00 36.00 2% 3,000 44.00 12.40 31.60 4% 6,000 49.00 13.48 35.52 $ 8% 12,000 89.00 61.83 27.17 $ $ HH $ $ $ $ $ Sales Variable expenses Contribution margin Fixed expenses Net operating income $ 261,000 $ 1,633,500 $ 510,000 $2,125,500 $ 85,500 $3,213,000 $ 117,000 $592,500 $ 621,000 $1,425,000 $ 619,500 $ 97,500 $ 132,000 $ 294,000 $1,068,000 $12,795,000 100.0% 116,550 1,131,075 255,000 1,657,500 28,575 2.484,000 42,900 248,850 273,240 1,164,000 266,700 43,500 37,200 80,880 741,960 8,571,930 67.0% $ 144,450 $ 502,425 $ 255,000 $_468,000 $56,925 $ 729.000 $ 74,100 $ 343,650 $ 347.760 $ 261.000 $ 352,800 $ 54,000 $94.800 $213.120 $ 326,040 4,223,070 33.0% 3,000,000 $1,223,070 28.15 31 + Charts Conditional Formatting Requirement 1 Requirement 2 Requirement 3 Requirement 4 A B D E F G H 1 J K L M N O P. Q R S II 1 2 Weighted- Average 28.15 LOON 00 OLOON DONDOOOOO Last Year: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Total % Unit sales 9,000 16,500 6,000 19,500 4,500 27,000 3,000 7,500 9,000 15,000 10,500 1,500 3,000 6,000 12,000 150,000 Sales mix percentages 6% 11% 4% 13% 3% 18% 2% 5% 6% 10% 7% 1% 2% 4% 8% 100% Selling price per unit $ 29.00 99.00 $ 85.00 $ 109.00 $ 19.00 $ 119.00 39.00 $ 79.00 69.00 $ 95.00 59.00 $ 65.00 $ 44.00 $ 49.00 $ 89.00 Variable expense per unit $ 12.95 68.55 $ 42.50 $ 85.00 $ 6.35 $ 92.00 14.30 $ 33.18 30.36 $ 77.60 25.40 $ 29.00 12.40 $ 13.48 $ 61.83 Sales $ 261,000 $ 1,633,500 $ 510,000 $2,125,500 $ 85,500 $3,213,000 $ 117,000 $ 592,500 $ 621,000 $1,425,000 $ 619,500 $ 97,500 $ 132,000 $ 294,000 $1,068,000 $12,795,000 100.0% Variable expenses 116,550 1,131,075 255,000 1,657,500 28.575 2,484,000 42.900 248,850 273,240 1,164,000 266,700 43,500 37,200 80,880 741,960 8,571,930 67.0% Contribution margin $ 144,450 $ 502,425 $ 255,000 $ 468,000 $ 56.925 $ 729,000 $ 74,100 $ 343,650 $347.760 $ 261,000 $352,800 $ 54,000 94,800 $ 213,120 $ 326,040 4,223,070 33.0% Fixed expenses 3,000,000 Net operating income $1.223.070 Projections for This Year: Last year unit sales 150,000 Change in unit sales 0% Change in selling prices 0% Change in variable expenses 0% Change in fixed expenses 0% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Total % Weighted- Average 100% 150,000 Sales mix percentages Unit sales Selling price per unit Variable expense per unit Contribution margin per unit 6% 9,000 29.00 12.95 16.05 $ $ $ 11% 16,500 99.00 68.55 30.45 $ $ $ 4% 6,000 85.00 42.50 42.50 13% 19,500 $ 109.00 $ $ 85.00 $ $ 24.00 $ $ $ $ $ 3% 4,500 19.00 6.35 12.65 18% 27,000 $ 119.00 $ 92.00 $ 27.00 $ 2% 3,000 39.00 14.30 24.70 5% 7,500 79.00 33.18 45.82 $ $ $ 6% 9,000 69.00 $ 30.36 $ 38.64 $ 10% 15,000 95.00 77.60 17.40 7% 10,500 $ 59.00 $ 25.40 $ 33.60 HH S $ $ 1% 1,500 65.00 29.00 36.00 2% 3,000 44.00 12.40 31.60 4% 6,000 49.00 13.48 35.52 $ 8% 12,000 89.00 61.83 27.17 $ $ HH $ $ $ $ $ Sales Variable expenses Contribution margin Fixed expenses Net operating income $ 261,000 $ 1,633,500 $ 510,000 $2,125,500 $ 85,500 $3,213,000 $ 117,000 $592,500 $ 621,000 $1,425,000 $ 619,500 $ 97,500 $ 132,000 $ 294,000 $1,068,000 $12,795,000 100.0% 116,550 1,131,075 255,000 1,657,500 28,575 2.484,000 42,900 248,850 273,240 1,164,000 266,700 43,500 37,200 80,880 741,960 8,571,930 67.0% $ 144,450 $ 502,425 $ 255,000 $_468,000 $56,925 $ 729.000 $ 74,100 $ 343,650 $ 347.760 $ 261.000 $ 352,800 $ 54,000 $94.800 $213.120 $ 326,040 4,223,070 33.0% 3,000,000 $1,223,070 28.15 31