Lyon's Furniture is advertising a "Ho! Ho! Hold the Payments for 2 Full Years!" sale. Lyon's advance factors all of its receivables to Citibank. Citibank has credit checking terminals in all of the company's stores. Once a customer is approved, Citibank assumes the liability of collecting the receivable from the customer (in 2 years) and immediately advances Lyon's percentage of the sale price. If Citibank wants to earn 14% on invested funds to cover the cost of capital and default risk, then what percentage of the purchase price will it advance to Lyon's? (Round to 2 decimal places).