M and M Company Ltd has been operating its retail outlet in lusaka for FIFTEEN (15) years. The outlet has been selling Fast Moving Consumer Goods from the time it opened. In the last FIVE (5) years, the company has faced intense competition from outlets such as Shoprite, Pick 'n' Pay and Cheers supermarkets. The company management has been looking for solutions in order to improve its competitiveness.

As a marketing consultant, the company Managing Director has asked you to create a THREE (3) years marketing plan for the firm to enhance its competitive advantage.