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M. M. Lafleur is a retailer who sells workwear for a specific market -professional women who do not to spend time shopping. You can required
M. M. Lafleur is a retailer who sells workwear for a specific market -professional women who do not to spend time shopping. You can required to make some important recommendations to this company
- The case offers the opportunity understand and apply the concepts of segmentation, targeting and positioning (STP)
- Based on the foundational concept of STP, students learn to develop the marketing mix
- The case provides and opportunity to understand how STP and marketing mix are applied in a retail business.
Questions
- How does M.M.LaFleur segment the market? Be specific and thorough
- How does M.M.LaFleur target the market? Be specific and thorough
- What strategies should M.M.LaFleur pursue to grow the company?
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