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m Secondly, discuss how the various fast-food outlets and FMCG companies in South Africa can address the use of palm oil products by consumers

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m Secondly, discuss how the various fast-food outlets and FMCG companies in South Africa can address the use of palm oil products by consumers through their marketing, supply chain and operations activities. (This is a practical perspective. Where part A places the theory 'on display', part B uses that theory as a form of leverage, building on the principles, and enabling you to defend the opinions you resent in your discussion). Just as with the previous assignment, it will be necessary to prepare an introduction and a conclusion, but the emphasis of the 'body' of your essay is upon these two parts. If you want to, you can label them with headings (like, for example, 'A The theoretical perspectives of responsible Marketing and Operations Management and 'BThe practical perspective', or anything you think will emphasise your understanding of the concepts.

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