Question
m This assignment reflects your understanding of company's use of marketing mix to meet its overall goals and company objectives. Pick: one product you use
m
This assignment reflects your understanding of company's use of marketing mix to meet its overall goals and company objectives.
Pick: one product you use every day (in school, at work, or for pleasure) and get to understand the product company. Answer the questions shown below using this document.
What is the market segment of your product? Who are the main customers? (2 marks)
Answer: (answer here)
For the marketing of this product, outline the product, the price, the distribution and the promotion used by the company. (2 marks)
Answer: (answer here)
What approach has the company used for this product - demographic, geography, psychographic or behaviour or a mix? (2 marks)
Answer: (answer here)
Evaluate and describe how the product is being marketed. Is the price appropriate, could promotion be improved, is it being distributed effectively? (2 marks)
Answer: (answer here)
Are there any recommendations you would make to improve the marketing of this product? (2 marks)
texted answers only no photos
Answer: (answer here)
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Information Technology Project Management
Authors: Kathy Schwalbe
6th Edition
978-111122175, 1133172393, 9780324786927, 1111221758, 9781133172390, 324786921, 978-1133153726
