-M:10-3 Making pricing decisions Refer to details about Skiable Acres from Short Exercise S-M:10-2. Assume that Skiable Acres' reputation has diminished and other resorts in the vicinity are charging only $85 per lift ticket. Skiable Acres has become a price-taker and will not be able to charge more than its competitors. At the market price, Skiable Acres managers believe they will still serve 725,000 skiers and snowboarders each season