Maara Collective (Jacket + Blazer)

4.0 Analysis of Marketing Strategies/activities

Now, the time has come for you to identify/analyse the applied marketing mix strategy, bringing all the marketing mix together. This is where the serious fun begins.

Product Strategy

State clearly and succinctly the main product strategy(ies). Structure your discussion around the total product concept (core, actual/expected, augmented). Only three product layers must be discussed.

You should also include their branding strategy here i.e., brand name, logo, image etc.

Then, assess/evaluate/analyse their product and branding strategies. Is their product strategy in line with their target market, positioning statement and other elements of marketing mix? Justify your response.

Pricing Strategy

State clearly and succinctly the main pricing strategy(ies). Please do not just recite the materials from textbook or lecture notes. You need to discuss the application of that knowledge to the context of the product. For example, think through their pricing objectives, applied pricing strategies and factors that might have affected their decision. So, in sum, please discuss the following:

What is their pricing objective (s)? Why? Justify your answer.

What pricing strategy(ies) are applied by this business? How did they apply it? Are they in line with their pricing objective (s)? Then, assess their pricing strategies. Are pricing strategies aligning with the SWOT analysis, overall positioning strategy and target market, and other elements of marketing mix strategy? Justify your response.

Place / Distribution Strategy

State clearly and succinctly what the main strategy(ies) is for this marketing mix. Some considerations include:

How intensive the distribution is (exclusive, selective, intensive)?

Which intermediaries are included? Or do they consider a direct channel? What about an online channel?

The distribution strategy will have direct impact on the market coverage their potential revenue. Assess their place/distribution strategies. Are place strategies aligning with their overall positioning strategy and target market, and other elements of marketing mix strategy? Justify your response.

Promotional Strategy

State clearly and succinctly the main promotional strategy(ies). Some considerations include:

Which IMC mix(es) are applied? what are their main roles/functions? Explain.

Is their IMC mix integrated around the positioning strategy, target market? Are their promotional strategies in line with other elements of marketing mix? Justify your response