Question
MacDonald Products, Inc., of Clarkson, New York, has the option of (a) proceeding immediately with production of a new top-of-the-line stereo TV that has just
MacDonald Products, Inc., of Clarkson, New York, has the option of (a) proceeding immediately with production of a new top-of-the-line stereo TV that has just completed prototype testing or (b) having the value analysis team complete a study. If Ed Lusk, VP for operations, proceeds with the existing prototype (option a), the firm can expect sales to be 110,000 units at $610 each, with a probability of 0.63 and a 0.37probability of 80,000 at $610. If, however, he uses the value analysis team (option b), the firm expects sales of 85,000 units at $770, with a probability of .67 and a 0.33 probability of 70,000 units at $770. Value engineering, at a cost of $110,000, is only used in option b. Which option has the highest expected monetary value (EMV)?
The EMV for option a is $_____ and the EMV for option b is $_____. Therefore, option ______(a, b) has the highest expected monetary value. (Enter your responses as integers.)
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