Macro environment is the first pillar to build a business empire. All marketing plans, strategies, and objectives are carried out through these components. It is, therefore, the executive arm of business where practical implementation of ideas, thoughts, and concepts are done and based on the responses of these components, a business either moves forward or may step back. Further, it serves as a guide to future communication policies of an organization. With all such features, micro environment plays an integral role in realizing the current potential and determining the future of a business. Identify and explain 5 (FIVE) macroenvironment major actor and its roles in the companies.