macy case study

PHASE 1 A New Location A department store chain that we all know and love, Macy's is known for its wide selection of items and stylish clothing selection. Market by Macy's, a newly launched location and store chain by Macy's, offers a small store experience as well as brand name clothing, accessories, and home furnishing. In order to promote and bring awareness to their new store location, Macy's turned to social media to advertise. DRAFTKINGS Lifting the Brand Showcasing an Experience As Market by Macy's was a brand new location, Macy's wanted to increase the awareness of not only the location, but also the brand itself. As Instagram is the perfect place for style and advertising, Macy's decided to bring their influencer marketing efforts onto the platform, as it was a perfect match, Another important goal was to not only get the name of Market by Macy's out there, but also to give the audience an idea of what it was like to shop there. Capturing the experience of shopping there was a key factor in this campaign. PHASE 2 A Perfect Strategy As this campaign called for an effective strategy, we knew we could achieve Macy's' expectations. NeoReach's expertise comes not only in creativity, but also in choosing the best fitting influencers for the job. DRAFTKINGS Influencer Implementation Utilizing Stories Paid Amplification A total of 4 unique influencers on instagram were activated for this campaign. We looked for influencers that were in the area, specifically Texas locals, who also posted a lot about fashion trends Each influencer had their own Creative style, which brought a lot of eyes onto the Market by Macy's posts In order to boost the influencers' posts, we used paid media to do just that Spending $250K on paid ads and 350K on a campaign, this definitely helped getting the infuencers posts out there The influencers, all with big followings on Instagram brought Market by Macy's 10 the platform. The plan was to create Instagram feed posts as well as Instagram stories, and the influencers brought a tot of posts between the two One big part of this strategy was to utilize Instagram Story Tours to add more dimension to the static content created. We wanted to make sure we captured the immersive experience that Macy's crafted PHASE 1 A New Location A department store chain that we all know and love, Macy's is known for its wide selection of items and stylish clothing selection. Market by Macy's, a newly launched location and store chain by Macy's, offers a small store experience as well as brand name clothing, accessories, and home furnishing. In order to promote and bring awareness to their new store location, Macy's turned to social media to advertise. DRAFTKINGS Lifting the Brand Showcasing an Experience As Market by Macy's was a brand new location, Macy's wanted to increase the awareness of not only the location, but also the brand itself. As Instagram is the perfect place for style and advertising, Macy's decided to bring their influencer marketing efforts onto the platform, as it was a perfect match, Another important goal was to not only get the name of Market by Macy's out there, but also to give the audience an idea of what it was like to shop there. Capturing the experience of shopping there was a key factor in this campaign. PHASE 2 A Perfect Strategy As this campaign called for an effective strategy, we knew we could achieve Macy's' expectations. NeoReach's expertise comes not only in creativity, but also in choosing the best fitting influencers for the job. DRAFTKINGS Influencer Implementation Utilizing Stories Paid Amplification A total of 4 unique influencers on instagram were activated for this campaign. We looked for influencers that were in the area, specifically Texas locals, who also posted a lot about fashion trends Each influencer had their own Creative style, which brought a lot of eyes onto the Market by Macy's posts In order to boost the influencers' posts, we used paid media to do just that Spending $250K on paid ads and 350K on a campaign, this definitely helped getting the infuencers posts out there The influencers, all with big followings on Instagram brought Market by Macy's 10 the platform. The plan was to create Instagram feed posts as well as Instagram stories, and the influencers brought a tot of posts between the two One big part of this strategy was to utilize Instagram Story Tours to add more dimension to the static content created. We wanted to make sure we captured the immersive experience that Macy's crafted