Madison and Noah run a company called ISmasters, which sells database management software to online retailers. They advertised their software during the Super Bowl and anticipated a temporary spike in website visits over a $72-$hour period. After $72$ hours, they want to return to the current web service capacities. What element of a cloud service can they use?

$$ Elasticity

They can use the cloud, but would be better off purchasing additional hard ware for their data center to support increased demand

Pooling

Broad network access