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Mae has about 3 0 individuals who are thinking about buying season tickets, but just have not made the decision. After talking to her boss,

Mae has about

30

individuals who are thinking about buying season tickets, but just have not made the decision. After talking to her boss, Megan offers each of the

30

individuals a

12 -

month payment plan with no interest if they will go ahead and make the commitment. This illustrates the stage of the hierarchy model for sports.

loyalty

knowledge

preference

trial

purchase

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