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Maersk Group: Sailing in a Market Downturn ( Zhigang Tao, Penny Lau) CASE STUDY What problem or issue is the central focus of this case?
Maersk Group: Sailing in a Market Downturn (Zhigang Tao, Penny Lau) CASE STUDY
- What problem or issue is the central focus of this case?
- How do the five forces apply to this case?
- What are the broader environmental factors affecting the industry?
- What is the focal company's current strategy?
- How well do the focal firm's resources or capabilities (e.g. competences) distinguish it from its competition as well as contribute to value creation?
- What is the focal company's competitive advantage?
- What should the focal company do? What are the main reasons for your recommendations?
- What are the financial performance implications for your recommendations?
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Understanding Management
Authors: Richard L Daft, Dorothy Marcic
6th Edition
9780324581782, 324581785, 978-0324568387
