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Maersk Line case Reflect about the role of social media in B2B industries. Please answer these two questions: 1. Why do you think Maersk has

Maersk Line case
Reflect about the role of social media in B2B industries.
Please answer these two questions:
1. Why do you think Maersk has been so successful in social media? What are the expected benefits from this strategy? How to measure them?
2. What should Maersk do next? Where should they focus? Why?

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