Magg Toys is a toy manufacturing and retail company that has been in practice for only a few years. The market for Magg is very competitive, with similar types of products available in the market. To compete, Magg must deliver high-quality products and service at a low cost.

Identify Magg strategy, supported by reasons?

Describe two key measures you would include in Magg balanced scorecard, under each of the four perspectives, and your reasons for doing so.?