Magic macadamia farm is an Australia owned manufacturer of macadamia nuts, and one of australia's leading producers of gourmet macadamia product.

The product range spans form nut mixes, to granola, muesli and muesli bars to macadamia oils and sells locally in boutique shops and restaurants.

Imagine you are the marketing director for magic macadamia farm and you are launching a new product which is Chocolate that contains nut into industry.

Question

a.Identify the target market and positioning strategy for the new product.

b.Discuss what pricing strategy you would use for the new product

c.Outline two distribution strategies that you will use to launce the new product into the target market as identified in Qa

d.Outline tow marketing communication(promotion) strategies that you will use to launch the new product into the target market as identified in Qa