1. Magic Rootswas started by two IIT graduates few years ago in Jaipur. It has a mix of mobile app basedgames and physical board games that children can play and learn mathematics. The learning levels ofgames are mapped with the syllabus approved by the Govt, of India, through the National Council ofEducational Research and Training. The firm is selling products through their own website, leadingecommerce portals, and directly to the schools. It has listed the app in Google Play Store and App Store.The appworksonsubscriptionmodel.

Magic Roots is able to sustain during the pandemic period through school-based subscriptions. Incoming days, it would like to avoid negotiations with the school administration. It strongly believes thatgrowthcanbeacceleratedbyincreasingthe numberof individualspayingfor theapp.

The product reviews from the buyers, both online and offline, are all positive. The products are sold atslightly higher margin than the existing conventional ones. For example, a Snake and Ladder orMonopoly board games is $ 25. Magic Roots' games are priced at $ 40. For the first look, theirgames look like conventional games, but are far superior in terms of conceptualization and learningoutcomes for the school children. They are confident that once people visit their portal or view theirproduct, it will convert into sales. They have social media presence and are not sure about measuringRoI insocialmedia.

• Couldyouplease suggestasocialmediastrategywhichwillhelptheminscalingup?
• Please helptheminmeasuringtheir effortsinthesocial mediaplatforms.