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magine that you have been appointed as an external innovation management consultant to an international or multinational organisation that you currently work in (coca-cola) Using

magine that you have been appointed as an external innovation management consultant to an international or multinational organisation that you currently work in (coca-cola) Using published sources, such as, journal articles, textbooks, newspaper entries and the internet, your task is to research and report to the CEO / MD with an action plan that takes into account the operational, financial and resource constraints that the organisation faces in using innovation to become more competitive.

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