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Magna International exports auto parts to Germany but the strong Canadian dollar against the euro hurts sales of in France. In the German market, Magna
Magna International exports auto parts to Germany but the strong Canadian dollar against the euro hurts sales of in France. In the German market, Magna International faces competition from German such as Continental AG and ZF Friedrichshafen, whose operating currencies are the euro. What kind of measures would you recommend so that Magna International can maintain its market share in France? Explain.
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