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Magnitude Inc. was the first company to introduce a video gaming console in the market. However, consumers were uncertain about the product, and its high
Magnitude Inc. was the first company to introduce a video gaming console in the market. However, consumers were uncertain about the product, and its high costs discouraged consumers from purchasing it Eventually, Magnitude withdrew the product from the market. A few years later, Mantel Corp. and Adventura Inc. came up with their respective gaming consoles and successfully established their products. In this scenario, Mantel and Adventura would be considered:
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laggards.
pioneers.
early followers.
late movers.
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