Magnolia, a leading ice cream and dairy product brand in the Philippines. Magnolia was first introduced to the Philippines in 1899 by an American chef called William J. Schober. Schober was a volunteer who made and sold magnolia pie, magnolia ice cream, and magnolia ice-drops to Filipinos. The San Miguel Corporation became interested in his products and purchased the name and rights to the company in 1925. From its start in 1925, Magnolia branded ice cream was one of the most recognizable and enduring brands in the Philippines and is the oldest Asian ice cream. However, with more choices for consumers and international competition, sales of Magnolia ice cream stagnated in the 1990s. San Miguel Corporation's rebranding strategy for the Magnolia Ice Cream brand has resulted in revenue for the company. In reality, since its resurrection in 2008, the market share has increased from 2% to 10%. Magnolia is currently the country's third-largest ice cream producer.

Your goal is to Reinvent Magnolia for the year 2022

• Compose a marketing action plan using 4p's - Product Strategies, Pricing strategies, Place strategies and Promotions strategies.

1. You must put how many months would it take in your time frame
2. Your strategy must be specific, title only
3. Your tactical plan must show every detail you need to say in that strategy
4. Your target goal must be minimal, your specific goal
5. Your expected outcome must be minimal, the outcome you're expecting after you reach the goal

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