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Magnus Ltd is considering the introduction of a new salted caramel ice-cream with macadamia nuts. A resulting decrease in the sales of their existing original
Magnus Ltd is considering the introduction of a new salted caramel ice-cream with macadamia nuts. A resulting decrease in the sales of their existing original formula caramel ice-cream is:
a.
a sunk cost.
b.
irrelevant to the investment decision.
c.
an opportunity cost.
d.
a negative side effect.
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