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Magnus Ltd is considering the introduction of a new salted caramel ice-cream with macadamia nuts. A resulting decrease in the sales of their existing original

Magnus Ltd is considering the introduction of a new salted caramel ice-cream with macadamia nuts. A resulting decrease in the sales of their existing original formula caramel ice-cream is:

a.

a sunk cost.

b.

irrelevant to the investment decision.

c.

an opportunity cost.

d.

a negative side effect.

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