Maher and Kendra live in a small town of 20,000 people. They each own and operate a gas station in the city centre right across the street from each other. They have been competing against one another by focusing on the lower price as their advantage to the consumer. The fact is, their price war has resulted in neither making a respectable return on their investment. Maher and Kendra, one day, meet for an hour and agree to set and maintain gas prices at the same amount. That amount, however, is a higher amount that provides a good profit to each. Their price war is over.

What is your position on this scenario? Is it of concern? How? Why? Elaborate.