Main Question: Talk more about the company below (Cafe Creme) The things needed in one or two paragraphs or bullet points in a page is:

Executive Summary of company - Company Description - Strategic Focus and Plan - marketing goals (long term and short term)

Example Below (Cannot be used)

MARKETING PLAN PROPOSAL 2 Ownership and Company Structure Express Corporation is a publicly traded company. Express operates more than 650 stores throughout the US, Canada, and Puerto Rico. Express is an Initial Public Offering and is jointly owned by Golden Gate and Limited Brands. Product Description Express sales fashionable clothing for young men and women. They are most widely known for their denim jeans. Their women's denim styles include the following: Mia styles: slim fit with a mid-rise, Zelda styles: slim fit with an ultra-low rise, Stella styles: regular fit with low rise jeans, Rerock styles: thick-stitched jeans Their men's denim styles include the following: Blake styles: loose fit Kingston styles: classic fit, tighter fitting than the Blake and looser than the Rocco or Zach, Rocco styles: slim fit Alec styles: extra slim fit They also sale casual clothing, dresses, jewelry, shoes and swim wear. Their products range from $5.00 (low end) to $200.00 (high end). Mission Statement Express is the style source for fashion-forward young women and men, for everything from first job interviews to weekend parties. We believe in living for the moment, dressing for the moment and having a strong individual style. MARKETING PLAN PROPOSAL 3 Marketing Goals (Note to Students- Include at-least three marketing goals that are quantifiable). As a team, we have decided upon the following marketing goals for Express. Express plans to outperform top competitors (Macys and JCPenney) while taking a total of 50 percent of the total sales. Increase customer retention by 10 percent through direct mail Increase the number of millennials by 30 percent through social media marketing Typical Consumer The average Express customers are men and women between the ages of 20 and 35. They are well educated business professionals. They do not mind spending more than average on clothing and can be reached via most social platforms like Facebook and LinkedIn.

------------------------------------------------------------------------------------------------------------------------------------

Caf Crme Corporation is a publicly traded company. Caf Crme operates more than 150 cafes throughout the Europe, Asia, Middle East and Australia. Caf Crme is an Initial Public Offering and is owned by Chocolate House.

Product Description

We have a uniform menu but to a certain extent it varies as per geographical locations to suit the local customer preferences and taste. Our cafes serve hamburgers and cheeseburgers Mexican Burger, Americano Burger, Chatpata Burger, Paneer Burger, Mixed Veg Burger and several Chicken Burgers, Fish Burger and the same is available with wraps.

We also serve Chicken Nuggets and French fries. There are two types of French fries Mexican or Cheesy French fries. We serve soft drinks also which is usually Coke, Fanta, Sprite and Pepsi.

We also serve milkshakes which are available in the following flavours: chocolate, vanilla, oreo and brownie milkshakes.

Mission Statement

Caf Crme is a cost efficient quick service caf that offers customers fast food at affordable prices. We believe in good quality and excellent food taste along with dedicated customer service.

Marketing Goals As a team, we have decided upon the following marketing goals for Caf Crme:

1. Introduce 3 new additional burgers
2. Open total 5 new cafes in United States and Canada
3. Increase children customers served by at least 20% by various attractive offers with toys.

Typical Consumer

The average Caf Crme customers are usually adults between the ages of 18 to 35 and children are also customers. They enjoy eating fast food as it is of good quality and provides value for their money.

Main Question: Talk more about the company below (Cafe Creme) The things needed in one or two paragraphs or bullet points in a page is:

Executive Summary of company - Company Description - Strategic Focus and Plan - marketing goals (long term and short term)